Models Direct reports on Burberry’s streaming of live fashion show

Models Direct - Live fashion show

Models Direct - Live fashion showLive fashion
by Models Direct

The team at Models Direct were recently invited, along with the rest of the world, by Burberry to celebrate the city of London, through three live shows held all at once. Blurring the lines between digital and physical, the famous British fashion brand brought the event from the Hyde Park catwalk to the world, via a live recording which was streamed online.

Models Direct spoke with Christopher Bailey, the Chief Creative Officer of Burberry about the event. He remarked that the last twelve months in London had been incredible, and the shows were a way for the brand to celebrate the ‘distinctively British’ combination of innovation, craft and design found in this city. Bailey went on to say that Burberry wanted people from around the world to share in the experience of the show, to bring a smile to their face, whatever country they happened to be in.

More than 1500 guest attended the Burberry Womenswear, Spring/Summer 2013 show, which was held at a custom built catwalk in the middle of Hyde Park. According to Models Direct, the show featured Florence Brudenell Bruce, Julia Roitfield, Tali Lennox, Suki Waterhouse and Laura Bailey. But for those who were unable to attend, Burberry.com managed to bring all of the facets of the live shows to audiences across the globe.

The team working at Models Direct were able to use their smartphones to watch the shows, and the Spring/Summer collections in more detail than they ever had before. When they visited the brand’s website, they were able to enjoy the Burberry World show section of the site, by connecting through the brand’s Facebook page and unlocking customised content.

In addition to being broadcast online, Models Direct say that the show was also streamed on one of the world’s tallest retails screens, on Regent Street, where approximately 500 people stood and watched the show from outside the Burberry flagship store. On top of this, the three shows were linked across an online social steam, which integrated content in real-time from the event in London to Instagram and Twitter.

Models Direct – The WGSN Fashion Awards

Models Direct - catwalk

Models Direct - catwalkTop names in the world of fashion
by Models Direct

The management team at Models Direct were impressed to hear who would be residing on the judging panel for the WGSN Global Fashion Awards this year. The panel for 2012 is made up of some of the top names in the international fashion industry.

According to Models Direct, the trading and product director for ASOS (one of the largest online fashion stores in the world) Robert Bready, Managing Director of Topshop Mary Homer as well as Lara Bohinc, famed accessory designer, will all be gracing this year’s panel. In addition, Myer department store’s manager Judy Coober, the creative director of the luxury designer Bally, Bora Aksu, Basso & Brooke, Selfridges, FJ Benjamin, Jigsaw and Next will be present.

Models Direct have said that some of the top fashion writers, retailers and commentators from all across the globe will be travelling to the ceremony. The founder of the awards, Lauretta Roberts is said to be exceptionally pleased with the quality of the panel this year, as all of the designers and stylists on it reflect the calibre of the awards themselves. Roberts added that it will be an incredible honour for the winners to have their work deemed to be the best, by such an esteemed judging panel.

Currently, designers can still enter their work for the awards; according to Models Direct, categories include best online store, best design teams in children’s clothes, footwear, menswear and womenswear as well as best designer for men and women’s clothing. The Industry London’s managing director, and judge on this year’s panel, Courtney Blackman, also commented on the awards, remarking that she had been working with the WGSN since the competition first began, and had been thoroughly enjoying the journey. She added that these awards are the most prestigious in the world, and that she was honoured to be invited to be on the panel for 2012. The management team at Models Direct would like to wish all of the entrants to this year’s competition the very best of luck.

Models Direct – Success stories of Hilary and Rebecca

Models Direct is a company with plenty of success stories from both current and past models– here are Hilary and Rebecca’s accounts of their jobs with the agency.

Hilary’s first assignment was for a holiday park photography shoot with two other models – she and the others were photographed taking part in the park’s various activities for the company brochure. Although she was initially nervous, Hilary found the experience at Models Direct to be fantastic – she and the other models, Marc and Herb got along well and the photographer put them at ease straight away. For the shoot itself, Hilary had to be photographed cycling, relaxing with a drink, and walking along the beach with her ‘husband’, the other male model. Hilary remarked that the whole day was surprisingly relaxed, and she soon found herself comfortable in front of the camera. She had joined Models Direct because she had wanted to take part in work which was entirely different from her former day job at an office, and has said that as a result how much she enjoyed her first shoot, she is eager to work on more assignments in the future. Hilary also added that the work had done wonders for her confidence, and that she was very glad of the opportunity to meet new people and take part in such an interesting job.

Rebecca had a similarly positive experience with her assignment for Models Direct. She found the photographer to be warm and very professional, which helped to ease her initial nerves. Rebecca had taken part in informal photo shoots before, but because this was her first job with Models Direct, she did feel slightly apprehensive before the shoot. However she soon found herself feeling relaxed and confident in front of the camera, and is now eager to take part in further assignments. The shoot itself was set in a room with a little stage on the centre, and cameras set up from several different angles – there were three clothing changes in total. Taking part in this type of work was a dream of Rebecca’s for a long time, and she was delighted to find that she genuinely enjoyed the experience