At Models Direct ‘size’ is not an issue, it’s all about talent, striking features, attitude and determination – that’s what our agents are looking for.
With the modelling industry evolving it’s refreshing to see that plus size models are featuring on the covers of International magazines and some well known brands have become more diverse in the size and shape of the models they use for their campaigns, but is it enough?
Are all women’s shapes and sizes being celebrated and represented within the fashion and modelling industry?
With such a huge focus on healthy living across the media it is surprising to learn our waistlines are getting bigger and that the plus size clothing market is worth approximately £5 billion and continuously growing…is it any wonder brands are desperately seeking the next top plus-size model?!
Body Positivity is a huge subject in the media at the moment and the drive for more diversity in the fashion and modelling world is becoming more and more apparent!
Models Direct is a commercial modelling and talent agency, therefore we have a more varied demand from our clients for the types of models and talent we represent and have done since the agency was created.
When the word ‘modelling’ flashes in the minds of people, many will instantly think about catwalk and fashion runways. These types of modelling jobs are just one of the many types of work available to people ready to make it big in the fashion industry.
The industry is very dynamic and trends are constantly changing, however at Models Direct modelling agency we notice there are some types of modelling that are popular year in and year out. These are hair modelling, range modelling, body parts modelling, photographic modelling, child modelling, lingerie and swimsuit modelling, and plus size modelling.
If you want to compete as a hair model you must really have a natural, genetic lucky edge over the competition. This type of modelling job can be quite rare and you need to be experienced in other areas to have a chance of getting in.
Another type of modelling job is child modelling. This is one of the most popular fields now with young mothers who want their child to become a star. Also, many companies use babies and children to represent innocence and honesty to the consumer.
Baby and Child modelling is very competitive and obviously their looks change quickly, so it’s essential parents keep their baby or child portfolio up to date so the agency can represent them as their looks change.
At Models Direct we often get requests for particular body part models, ie, hand models, feet model, leg models, so you can have just one strong feature to be a successful model. Modelling jobs for body parts models generally pay £100+ per day, but with great representation and a lot of experience, some people can ask for a lot more than that.
There is now a big demand for plus size models in the industry. Brands are now embracing the different shapes and sizes of their consumers so therefore need to use models that represent their customers. Plus models are generally size 14 and above.
Models Direct also represent Fitness models, these models will generally be very comfortable to model gym wear and have a toned and muscular physique.
The team here at Models Direct are really excited about London Plus-Size Fashion Weekend which takes place on 15th and 16th February 2013 – running in parallel with London Fashion week.
This will be the first official plus size fashion weekend in the UK and will be held in the glamorous Shoreditch. This is great news for curvy girls who want to be up to date with the latest fashion and get inspiration from some of the top plus-size fashion designers and retailers all in one place!
The event is foundered by Remi Ray, owner of the blog trapped in a skinny world, and a former student that struggled to be accepted into that fashion world because of her look not being socially accepted. She now designing her own capsule collection and contributing to various other projects that can help other plus-size women to be comfortable in their own skin.
Designers at the event include Simply Be, Syreeta Badu, Live Unlimited London, pauline et Julie, Curvissa and Carolyn de la Drapiere.
Models Direct represent real models of all shapes and sizes so it is great to see that voluptuous women now have a fashion weekend dedicated to them!