Today you don’t have to be a size 0 to become a model; many women who are size 14 and upwards are becoming successful female plus size models.
High street brands now offer larger sized clothes many up to Size 18 or 20. These brands need to target everyday people who generally range from size 8 to size 20, so the demand for plus size models has grown.
Although advertising is not the only opportunity for larger models, with plus size models now starting to make it to the catwalk for some top designers. There has been a lot of press coverage of this and brands slammed when they use models who look unhealthily thin.
Other plus size modelling work includes footwear, beauty and cosmetic advertising and underwear modelling.
It’s not just women plus size models that are attracting the limelight, plus size male models are also in demand for all sorts of modelling work from clothing ranges to TV advertising roles. Plus size male models are required for magazines, catalogues and other modelling work. Models Direct recently supplied a plus size male model to River Island.