The Growing Demand for Maternity Models

With the online baby product industry growing rapidly it would make sense why the demand for maternity models has increased at Models Direct.

Maternity models are wanted to promote and model a huge range of products, from maternity clothing, exercise, food, pregnancy services, beauty products and of course new born products too, the market is growing all the time as consumers demand a more varied and extensive selection of Mummy/Baby friendly products.

Models Direct represent maternity models who are confident with their bumps and enjoy being in front of the camera at a time in their lives when a lot of women are not, they may have modeled before becoming pregnant or are now on maternity leave or having a break from their day job and want to try something new!

Model Katie gives her feedback from a maternity shoot she did with Aptimal recently – check out the video.

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At Models Direct, our clients ask for maternity models of all looks and sizes, also at different stages of pregnancy depending on the product they are modelling. Client’s are always considerate to a expectant mothers needs, so rests, food and drinks are always available throughout assignments.

Often maternity models also then are considered for mummy and baby shoots to promote new born products. This can be a difficult role for an agency to coordinate so if a model has a new born baby it is ideal as she will have the experience and the capabilities required for a successful shoot.

If you are expecting a baby and would like to try maternity modelling for further information and continue to enjoy modelling whilst you are pregnant.