…not just down the runway for a moment to shine, but more a permanent fixture across all areas of the modelling and fashion industry. Welcome to the plus-size revolution in imaging and production.
Curve, plus-size or size-inclusive?
Whether they’re called curve models, plus-size models or size-inclusive models, this segment of the population deserves to be stylish and have access to collections just like other sizes do. As for which size is defined as plus-size, many companies do their take.
There’s been great strides in this part of the industry and out of all the fashion weeks, London has taken the top spot on the leader board where it’s been the most embracing towards size inclusivity. Okay, we know it’s not much but in this capital, 7% of models slaying the runway were plus-size or mid-size. Rather than looking at the percentage being minuscule, we’re focusing on the positives as is the body positivity revolution.
Brands taking plus-size to new heights
Yes, there’s still a long way to go on this journey of recognition and embracement but we’re travelling through already. Thanks to high street, premium and luxury fashion powerhouses such as Next, Karen Millen and Erdem, the footprints have already been embedded.
Vintage-inspired British womenswear brand Rixo drops new collections every month and has an “extended sizing” section dedicated to all sizes up to UK size 26.
Universal Standard (US) is another brand harnessing size inclusivity throughout their collections with staple fashion statements and a brilliant ethos of bringing fashion to everyone.
Fun fact: US collabed with Erdem in 2021 and a year before, published a children’s book titled What Would Fashion Look Like if it Included All of Us? to break down stereotypes and bring us all closer to clothing that suits our bodies.
Models Direct’s outlook
Over thirty years later, our philosophy has stayed the same – we embrace everyone, and we mean it – ev-er-y-one! This means whatever dress size you are, you’ll be in our MD books without any issue. We’re proud to support the body positivity movement and changes in the fashion and modelling world that are inclusive for all.
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