Are you an entrepreneur, start-up, small business or an established organisation? Whatever your origin is as a company, brands sometimes lookout to hire models for their marketing campaigns. Does this sound like something you are looking for but not sure how much it will cost? This blog will help as a brief introduction to our modelling world and what costs are involved when it comes to hiring the right model to showcase your advertising. Let us show you how easy it is with Models Direct.
Why choose a model for your campaign?
We begin with this question, especially if you are unsure or contemplating the idea with your marketing team, but why even choose a model to be the centre stage of your company’s campaign? The answer is real human connection. Your target audience will be able to relate to your product or service better if there is something real behind the story you want to convey, and if that means a human (or even animal) portraying that then it could become something quite remarkable!
How much would it cost to hire a model?
After deciding that a model would be the best feature of an upcoming marketing campaign, you will want to know how much to budget for them. You might think that it is incredibly expensive and your marketing costs will be compromised. Take it from us, a 30-year old, well-established modelling and talent agency, that it is not as costly as you may believe.
Here is a snapshot of some of the factors that can determine the cost of hiring:
Experience in the business
The longer they have been in the industry, the more exposure, practice and established connections they have made over time as a professional model, which will naturally mean their rate of pay will be higher. However, new models can also be just as professional and influential so you may want to opt for them if your budget is limited.
Our modelling agency always welcomes newcomers and we have first-hand examples of the great success we have had not just from our long-running models but our new ones too.
Social media presence
If a model has an impressive following on social media, chances are that they will be higher in demand for work. They will increase your marketing campaign’s exposure and reach because who doesn’t like to see someone they can relate to? However, this could come at a higher budget.
Location of modelling assignment
Another factor to consider is the location of the work. If you have decided that they will need to work further afield, travel will be reimbursed as a courtesy of their time and skills.
Duration of the project
Finally, how many hours put into the assignment will naturally determine how much you will need to put aside for your model – the longer the project, the more to pay. So, once you’ve finalised your campaign’s projection, you will have a better idea of how long it will take to complete.
The budget takeaway
With all of these factors to bear in mind, hiring the right model – whether it is a human or animal – will be the key to successful advertising. If you would like to go ahead, our team of modelling experts can help select the right model that matches your requirements. We will then work through our models’ profiles and secure those who closely match your specification for you to then choose from. It is as simple as that! Models Direct take away the stress and pressure of finding a model for you so that you can concentrate on what matters the most – creating a memorable campaign with amazing models on board.
If you have any questions or comments, please get in touch with our team today who can help.