If 50 is the new 40 and 60 is the new 50, just think what we could achieve as we make our way through the later decades of our lives – all the way up to our 80s and 90s!
These days, we increasingly hear stories of people who have achieved success as writers, artists and musicians long after most people have retired.
So why not the same for modelling, acting and general entertainment?
Those born between about 1946 and 1964 are often referred to as baby boomers.
These are people who now in 2026, will be in their 60s, 70s and 80s – and these are exactly the people for whom modelling really is booming right now.
But why is mature modelling currently such a hot topic?
Purely because it is true – age really is just a number!
Yes, we are an aging population, but many of us are remaining active, enthusiastic and eager to take on new challenges as we pass through those later decades.
And modelling can be a fantastic pastime for those seeking to expand their horizons and keep busy and engaged at any age.
Mature models working for Models Direct attend a whole spectrum of assignments, from some close to where they live to others that require travel – sometimes even abroad!
Our models take part in activities they have never done before; they meet new people and are paid for doing part-time work they really enjoy.
What could be a better way of spending your 60s, 60s and 80s?
This year, 2026, really is the high point of mature modelling.
Brands, companies and corporations wishing to harness the grey pound and appeal to older consumers are increasingly employing older models for their promotions and campaigns.
If you haven’t modelled before but are considering doing so in your later decades, then we would urge you to ensure you sign up with a genuine, reputable agency.
Models Direct has been working with older people for over 35 years now and our track record speaks for itself.
In fact, our mature models speak for themselves – this is what some of them have had to say…
Ty and Jacky both attended shoots for insurance giant Aviva.
Ty told us:
“I had a fantastic shoot today in Norwich for Aviva.
“It was all organised by Charlie, my super-efficient agent at Models Direct, who is very helpful throughout, from booking to coordinating my assignments and making sure I have the smoothest shoot possible.
“I feel that Charlie at Models Direct really promotes me and my profile to potential productions, which I am very pleased about.
“The crew on the shoot were all friendly and just lovely to work with at two locations, which were wonderful settings around Norwich.
“I am looking forward to my next assignment.”
And Jacky reported back:
“I learned today that agencies need a wide selection of types and ages.
“The models I met today had enjoyed all of their assignments.”
But please do read more of our feedback and other blogs to see for yourself just why people of all ages enjoy working with us.
Then, if you are still interested in mature modelling, please fill in our form and we will contact you to explain more and take your application further if you wish.
