It is hard to get through even one day without coming across some form of advertising or promotional material.
It pops up on our phones and laptops; we see it on our television screens and it is there in print form in shops and on the products we pick up and the buses and hoardings we pass.
Commercial campaigns account for the vast majority of advertising and, as such, are the bread and butter of the modelling world.
When you look at the work Models Direct focuses on – and you can do this by browsing our blogs, reviews, social media platforms and client list – you see just how true this is.
For more than 35 years now, commercial modelling has driven the growth of our agency and helped us to place all types of models on assignments for clients from a spread of business sectors.
Likewise, if you look beyond our agency, you can see how commercial campaigns drive the market for models right across the industry.
There is a constant and consistent demand for commercial models and genuine modelling employment agencies that are registered and vetted by the government are ready to respond.
This is why Models Direct is always on the lookout for new models of all ages, appearances, body sizes, backgrounds and levels of experience.
With so many different outlets to feed with their advertisements, promotions and campaigns, our clients, and the production and media agencies that work for them, are thirsty for models.
And these are not the stick-thin, willowy female models you see on the catwalk or the muscular, chiselled male models that appear in ads for cologne…
No, these are everyday folk, people like you and me, who could be anyone’s friend, brother, granny or work colleague…
We are the mainstay of the modelling industry – we are the people who keep the wheels turning because we are the individuals they need for their campaigns.
Of course, it goes without saying that models like us are not paid anywhere near the amounts the supermodels receive.
But we are the masses – and together we are far more significant than those at the upper end of the market.
This is why we at Models Direct are constantly urging those who think they might enjoy modelling to put themselves forward.
While we never guarantee to be able to place any individual model in work – it is our clients who make the final choice, not us – we can assure you there is plenty of work out there.
And, as well as being work that keeps the wheels of the modelling industry turning, it is also work that our models truly enjoy.
Rachel, who attended a shoot for Santander, for example, told us:
“Two other models and I spent the day shooting a commercial for a Santander UK group pension scheme.
“The shots showcased family fun, in which I played the daughter role.
“We filmed a variety of different scenes, including shopping at Greenwich Market, drinking coffee at a café and walking along the Thames.
“This was my first job with the agency and I received excellent guidance from Marie.
“I was prepped well before the shooting date with all the necessary information.
“The day of the shoot itself was efficiently organised and run professionally – a fantastic experience!”
And Chidimma told us after her assignment with Greene King:
“I had a great experience with my first commercial with Models Direct.
“The crew members were very helpful and respectful.
“All the models were well looked after.
“I look forward to doing more jobs with Models Direct.”
If you are interested in becoming a commercial model, then click here.
