We all like to look and feel the best we can. Sometimes it’s hard to keep up with personal goals though, so it’s fair to say that some of us would love to be that little bit fitter, if only we had more free time.
Partaking in exercise can have a positive effect on our mental health, as well as the obvious benefits to our physical conditioning. For models, it’s a win-win situation – improving one’s fitness and working towards becoming a Models Direct fitness model.
But before you think that because you’re not the “sporty type” you won’t be selected by our clients as a fitness model, there are plenty of brands who sell sports and fitness clothes / equipment for adults of specific shapes and sizes.

We won’t say that that many brands are actively looking for models in great physical shape, because there are. That’s not surprising, and millions of sporting apparel has been sold around the world on the strength of an advert’s impact – quite often including a model in peak physical condition. However, sport and fitness is for everyone to enjoy, and so there are a huge number of products on the market to cater for sports people with a fuller, rounder figure. This makes this type of modelling accessible and realistic for many would-be models.
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If you’re in great shape, that’s a very good start. If you think you’re not, don’t let that put you off. We want to see what everyone who has the passion and desire to become a model with us, so keep up the confidence and faith.

Lifestyle modelling is again a very real prospect for lots of models. It’s a type of modelling that portrays a particular person in natural settings. Examples include: retail customers, hospitality customers, care workers, product users and posing in branded clothes.
So, what’s the best way to enter the wonderful world of sports or lifestyle modelling?
If you nail the basics, you’ll be in a great position to be seen by our clients. Those basics are:
1. Show us what you can offer, and don’t be shy about doing so! Get snapping in sports clothes or partaking in fitness activities. How about submitting a short reel on your portfolio showing us your skills in the gym?

2. Never underestimate the emotional connection between a simple product or service – this is the essence of lifestyle modelling. If you think a simple sample of photos depicting you speaking to another person is unimportant, think again. We have many clients on the lookout for models who are comfortable posing in a working environment, so they know the value of models capable of interacting with other people in a natural way.
3. Joining a reputable modelling employment agency remains the best way to be seen by hundreds of brands which perennially need models. We act as a filter, showing our clients the best suitable we have from them to make their final choices.

4. With the number of products and services in the fitness industry on the rise, clients are looking for a range of physiques. Of course, a lot of health food brands and fitness companies look for toned bodies
With so many fitness and lifestyle modelling opportunities available to registered models only, being a Models Direct model continues to be best way to been seen by clients.