What type of model are you??

As we see London Fashion Week draw to a close today you may be asking yourself; “What is the difference between commercial and fashion models??” Or perhaps you didn’t even realise there was one!

London Fashion Week receives huge amounts of media coverage, so if fashion and beauty are your thing no doubt you will have been following the latest looks, trends and updates on social media direct from the catwalk.

Commercial Model Criteria

The criteria to be a commercial model is very different to that of a fashion model, Models Direct represents commercial models and talent and hopefully this blog will explain a few of the differences.

Commercial models are ‘real people’ who have a good look and often experienced in acting, singing, dancing or another talent, they are used to performing to an audience or portraying a different character. The criteria for commercial models is very varied, clients often require a wide diversity in model looks, size, ethnicity, age and location depending on the product or service they are promoting.

Commercial models are used in promoting everyday products, they are appealing to the majority, so the models sourced need to be relatable to the consumer.

How much do Commercial Models earn??

Earnings can vary depending on many factors, models experience, length of assignment and client budget. A good agent will negotiate the best rate for you – commercial models can expect to earn anything from £150 to £1000’s!

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Fashion Model Vs Commercial Model

Everybody knows about Fashion Models, they are in the press and media constantly and often have celebrity  status’s themselves earning thousands, but what about Commercial Models?? What do they earn and what can you expect?

There is a big difference between fashion and commercial Models, Models Direct represent both, but don’t tend to often work with high fashion models.

The most common form of modelling is commercial modelling, where models advertise and represent products. Commercial models may be used to convey a certain image about a product. The good thing about modelling within this sector is that physical requirements vary depending on the client, assignment and product. Each individual product will require a different image, story and look in order to appeal to their target audience.

It can be difficult to know what commercial models can expect to earn and it can vary hugely! Earnings can change depending on many factors, models experience, length of assignment and client budget. Commercial models can expect to earn anything from £150 to £1000’s !

Continue reading “Fashion Model Vs Commercial Model”

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