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As we see London Fashion Week draw to a close today you may be asking yourself; “What is the difference between commercial and fashion models??” Or perhaps you didn’t even realise there was one!
London Fashion Week receives huge amounts of media coverage, so if fashion and beauty are your thing no doubt you will have been following the latest looks, trends and updates on social media direct from the catwalk.
Commercial Model Criteria
The criteria to be a commercial model is very different to that of a fashion model, Models Direct represents commercial models and talent and hopefully this blog will explain a few of the differences.
Commercial models are ‘real people’ who have a good look and often experienced in acting, singing, dancing or another talent, they are used to performing to an audience or portraying a different character. The criteria for commercial models is very varied, clients often require a wide diversity in model looks, size, ethnicity, age and location depending on the product or service they are promoting.
Commercial models are used in promoting everyday products, they are appealing to the majority, so the models sourced need to be relatable to the consumer.
How much do Commercial Models earn??
Earnings can vary depending on many factors, models experience, length of assignment and client budget. A good agent will negotiate the best rate for you – commercial models can expect to earn anything from £150 to £1000’s!
“I arrived promptly for this photo shoot, having checked in advance the detailed arrangements and dress requirements with the client. As a result I was more than well prepared.
The shoot was at a Care Home with 48 private apartments and would involve indoor and outdoor shots. Photo shoots with clients, staff and other models would be required.
A parking space had been reserved for me which made things much easier in terms of carrying my luggage and props into the venue. – ( a nice touch )
The shoot was fairly advanced when I arrived and the models who were booked for earlier shoots were busy working . After introductions with the photographer and creative director I was briefed and very quickly the shoot was underway.
The clients understanding of the assignment was clear and thus enabled a very efficient shoot. So much so that we finished 3 minutes earlier than scheduled.
Great client, great colleagues, very efficient photographer and wonderful organisation by Charlie from Models Direct and the most hospitable client you could wish for.
I would highly recommend Models Direct. Thanks Charlie”
With the wonder of social media and blogs it’s now easier than ever to stay in contact with our models and talent. The social media team at Models Direct put fresh, new and exciting content on our platforms daily, all to help you develop and launch your career as a successful model or artist.
Models Direct’s Instagram account is updated daily with pictures of our models on assignments, new faces joining the Models Direct books and lots of fun and interesting model feedback videos and #bts pics! It’s a great way to get a better insight into what Models Direct does and the type work our models are being selected for.
There are also a few of the Models Direct team working hard to promote you and daily head office goings on too!
The easiest way to get social with Models Direct is to visit the social media wall – link below:
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