As we see London Fashion Week draw to a close today you may be asking yourself; “What is the difference between commercial and fashion models??” Or perhaps you didn’t even realise there was one!
London Fashion Week receives huge amounts of media coverage, so if fashion and beauty are your thing no doubt you will have been following the latest looks, trends and updates on social media direct from the catwalk.
Commercial Model Criteria
The criteria to be a commercial model is very different to that of a fashion model, Models Direct represents commercial models and talent and hopefully this blog will explain a few of the differences.
Commercial models are ‘real people’ who have a good look and often experienced in acting, singing, dancing or another talent, they are used to performing to an audience or portraying a different character. The criteria for commercial models is very varied, clients often require a wide diversity in model looks, size, ethnicity, age and location depending on the product or service they are promoting.
Commercial models are used in promoting everyday products, they are appealing to the majority, so the models sourced need to be relatable to the consumer.
How much do Commercial Models earn??
Earnings can vary depending on many factors, models experience, length of assignment and client budget. A good agent will negotiate the best rate for you – commercial models can expect to earn anything from £150 to £1000’s!
